Sofian Bettayeb

Marketing / Engineering

Sofian bettayeb profil picture

Hi, I'm Sofian.
‍
By day, I help international brands like Rolex and Helsana define their digital marketing strategies.
‍
By night, I build marketing strategies for my friends and free tools for the Webflow community.

In Between, I write articles, make videos and share my ideas in a newsletter.

This website is my single source of truth, a window to my mind.

To contact me, write me an email.

2024

Present

I lead a team of Tech specialists that manage Marketing strategy, implementation and operations for the best Swiss brands.

VASS CH

Bern

Projects

Experiementation - CRO

Helsana

Analytics / Automation

Pictet

Website - SEO

BCV

Website

Watches & Wonders

2021 - 2024

Help clients build sustainable growth by experimenting with ways to reach, activate, and convert new users.

Ginetta

Zurich

Projects

Lead generation & Growth

CTA

Lead generation & Growth

Anytech

Website - SEO

Etops

Website

CES

2019 - 2021

Help Nestle R&D teams go from an idea to a product launch in 6 months.

Nestle

Lausanne

2019

Optimized marketing funnel and website for the launch of an AI powered tool

Legartis

Zurich

Load more

Build

Webflow SEO checklist
New
AI SEO Copilot - Webflow app
Hot
Free Keywords research tool
Sitemap to LLMs.txt converter
Hot
430+ Handpick Listings

Publications

AEO and SEO concepts
New
A/B testing: The price to pay
Hot
Gen AI and E-commerce impact
Goals, KPIs and metrics made simple
Hot
Lead generation engine made simple

Ideas

Is AB Testing a waste of time?
Talk
Value first product growth
New
How Google search works
Beyond Tweaks: The Real Deal with A/B Testing

Tools

Webflow

Build professional and scalable websites

Relume

Webflow's components library and design system

Posthog

Website and Product analytics

Replit

Fast prototyping from idea to code

Twenty

Simple, open-source, lightweight CRM